Tõnu Pekk: No Blueberry Soup for Men in Briko (or The Prosumerisation of Cross-Country Skiinig)
16.10.2015
19:00—20:30

Contemporary Art Museum Estonia

Põhja pst 35

Tallinn

A performative lecture by Tõnu Pekk

 

This event will be held in English

 

Video footage of Tartu Ski Marathon in 1985 shows participants taking off their skis in food and drink stops to enjoy camaraderie and hot drinks by the fire. Recently, a TV reporter tried in vain to catch even a few comments from skiers in branded professional costumes as they sped past, grabbing sports drinks and swallowing energy gels on the go.

 

Whilst equipment doesn’t guarantee performance, it seems that buying professional gear somehow obliges us to train more and ride faster. How does this pressure make its way from the point-of-sale to our training plan? If there’s no time for leasurely breaks, who do we labour for on the marathon day?

 

Tõnu Pekk is an amateur cross-country skier, having participated in Tartu Marathon twelve times. He works as a professional investor.

 

Tõnu Pekk and Daniel Vaarik’s lecture series “Mythologies of Finance” will be running at Tallinn Technical University in October 2015.

 

This lecture is a part of the public programme of Prosu(u)mer, the main exhibition of Tallinn Photomonth ’15. Free. Limited capacity, please RSVP.

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